Creative copywriting that *actually* converts
You’ve got the story. I’ve got the skills. Let’s put them together and reach your business goals.
Why do I need a freelance copywriter, anyway?
Anyone can write. Not everyone can write, if you get my gist. Copywriting is a vocation, one I’ve honed over countless years, clients, and desk-based breakdowns.
If you’re debating working with a professional freelance copywriter versus a DIY approach, these are the facts:
Who has the time?
It’s gotta be magnetic
AI doesn’t cut it
Copywriting is hard
Maybe you’ve tried Claude-ifying your copy, and things started off well… until you read pages of soulless drivel with no SEO value in sight. Think of me as CharGPT, the much cooler, non-robotic alternative. My process is efficient, collaborative, and most importantly, human-centric.
If you’re not a natural writer, stringing sentences together is tough stuff. Working with a copywriter takes all the pressure off your shoulders — just communicate the message and let me work my magic.
Let’s face it: practically every marketplace is crowded. You’re the best at what you do, and so am I, so let’s put our skills together and show the world. The business you’ve crafted so lovingly deserves to be seen in its very best light, and I’ll help you flip the switch.
À la Rocky Horror, time is fleeting. Before madness takes its toll (and you’re up past midnight trying to recall grammar conventions from Year 10 English), consider working with a freelance copywriter like me. Time, energy, sanity — all in check, check, check.
How I do it
Website copywriting services
Most websites start out with a couple of thrown-together sentences, a site builder subscription, and a prayer. This is all well and good — but working with a freelance website copywriter will enhance your brand’s creativity, conversions, and connection with future customers.
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An initial catch-up and brand questionnaire to get to know you
Oodles of industry and competitor research before I put pen to paper
Anywhere from 1 to 15+ pages of killer website copy in your tone of voice
SEO keyword research and inclusion that aces the Google brief (without sounding as stuffed as a Christmas turkey)
Additional tone of voice development where required
Optional communication with your trusted people, such as web or brand designers
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Prices start from $1,400 AUD + GST.
Copy days
Ever wanted to book a VIP booth at your fave restaurant? Well, that’s kinda like my copy days… if the meal was deliciously juicy words, served up hot to five-star reviews. Over the course of a day or more, I’ll work on whatever copy you need written, from product packaging to print collateral to longform blogs.
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Content strategy
Tone of voice development
Brand messaging
SEO-focused blogs
Whitepapers or guides
Ecommerce copy (product descriptions, category descriptions)
Email marketing copy
Product packaging copy
Brochures, flyers, and other physical collateral
Social media copy
Paid advertising copy
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Prices start from $700 AUD + GST/day.
Proofreading and editing
As a kid, I pencil-lined copies of the Twilight series for fun. As an adult, I help businesses write in a way that hits hard, whether the focus is a technical brochure, a word-heavy website, or even a 170-page book about the history of a uni faculty (that one was fun, and I promise I’m not being sarcastic).
What I work on is totally your choice… and your voice. All you need to do is provide the base copy and tell me what you’re struggling with.
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Hourly and project-based costs are available. Please get in touch with your project scope to receive a custom quote.
Rave reviews from the coolest clients
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![A woman with long brown hair and fair skin, wearing a blue checkered top with puff sleeves, gold earrings, a pearl necklace, and a gold 'L' pendant, smiling at the camera, with a lamp and beige curtains in the background.]()
Lucinda Starr
Founder & Director, Starr Studio
“Charlotte has been one of our most reliable and talented writers on the Turo account, producing SEO-optimised blogs and landing pages across multiple regions (the US, UK, Australia and beyond) with impressive consistency. Her research is thorough, her writing is a pleasure to read, and she manages high volumes of work without ever letting the quality slip. The attention to detail she brings to every piece, regardless of the brief, is something we don't take for granted. She's an absolute joy to work with.” -
![A young woman with long brown hair, glasses, and earrings, smiling at the camera, wearing a green dress with white floral pattern, outdoors with trees in the background.]()
Dani Musarra
Founder & Director, One Touch Studio
"Bringing Charlotte on as the copywriter for my own brand and my clients has been one of the best decisions I've made for my business. Not only is her technical copywriting ability absolutely top notch, she is also just a wonderful human to work and communicate with (which matters just as much in my opinion!) Charlotte saved me so much time and energy. Copy is not my strong suit, and having her take the reins with such strategic clarity and efficiency was a complete game changer. She just gets it.” -
![A portrait of a smiling man with light skin, blonde hair, and a beard, wearing a navy blue collared shirt against a plain light background.]()
Christian Devereux
Director, Emblm Agency
“Charlotte contracted with us for six months on a financial services client — a specialised brief that required more than just good writing. She got across complex material quickly, consistently hit the brief, and the client was genuinely happy with the output. We look forward to working with Charlotte again and recommend her without hesitation.”
Website copywriting
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Copy days
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Proofreading and editing
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Website copywriting :) Copy days :) Proofreading and editing :)
It’s time to tell your story
Because at the end of the day, that’s what good copy is — storytelling that serves a purpose. Work with me to define your brand’s messaging, create a strong digital presence, or simply iron out the challenges that won’t leave you alone.
