Person wearing a watch typing on a rose gold laptop at a green table with a cup of coffee nearby.
Pink circular logo with a speech bubble icon in the center, surrounded by the text "Charlotte Borland Content" repeated twice in white.

MELBOURNE COPYWRITING & CONTENT STRATEGY

Copy that gets stuff done

For cool brands and businesses with their eyes on the prize

Skip to the good bits

Good copywriting has more power than you might think. It’s what can set you apart from competitors, hook in a new client, or sell your product in seconds flat.

Whether you’re a service provider or a start-up brand, you need words that holler who you are from the rooftops. Full voice, no inhibitions, just skyscraper-level confidence and crystalline clarity.

But where do you start?

A woman with long light brown hair, wearing a white sleeveless top, sitting in a dark setting, holding a cocktail glass with a red drink and garnishes, smiling at the camera

Hello, it’s so very nice to meet you

:)

Hello, it’s so very nice to meet you :)

I’m Charlotte, a Melbourne-based copywriter with 10+ years of experience supporting diverse brands, from large-scale ecommerce to higher education, financial services, and tech.

No, I don’t have a niche — but that’s what makes me perfectly placed to meet your needs. There’s always a common thread, and it’s copy that delights, connects, challenges, and converts in pursuit of your bigger-than-the-sky business goals.

I’m a bona-fide pro at… 

Website copywriting

Brand messaging

Content strategy

Product copy

Blogs, guides and whitepapers

Email copy

Tone of voice development

Proofreading and editing

Explore services

WHO I’VE WORKED WITH

Black silhouette of a person with one arm raised, standing next to a large dollar sign on a black background.
Black text with the word 'knot' and a green asterisk symbol.
A street sign with the word 'TURO' on a black background.
Blue rounded square icon with the word 'Plann' in black text.
Bond University logo with shield, book, stars, and waves, and the words 'Bond University'
The word 'skelp' written horizontally in light blue letters with a star symbol at the end, on a black background.
The word 'Diva' written in bold, stylized black letters on a transparent background.
Alert for drug abuse or overdose, warning sign with red circle and alert waves.
The image features the logo for 'Findex' with the text in black, accompanied by a red and purple progress bar underneath.
Colorful 3D swirl logo above the black text 'haze4' and 'ANIMUS' with a horizontal line.
Logo with the words 'ONE TOUCH studio' in blue, stylized text on a black background.
Black background with gray text that reads 'Alexandra's Archive'
Silhouette of a city skyline at night, with tall buildings and skyscrapers.
The logo of Neds, a sports betting company, featuring the word "neds" in bold orange letters on a black background.
Black T-shirt with the word 'eBoy' printed in bold, white letters on the front.
The logo of Slack, a black speech bubble with the white letters "SLA" inside, and a green asterisk-like symbol on the right side.
Black background with a directional sign that says 'TURO' in bold letters.
A blue square button with rounded edges that has the word 'Plann' in black text.
Logo of Bond University featuring a shield with stars, a wave pattern, and an open book, alongside the text "BOND UNIVERSITY" in blue.
The word 'slep!' with the letter 'l' stylized as a vertical, split line and an asterisk at the end, on a black background.
Black text that reads 'DION' in a bold, stylized font on a black background.
Drug Alert logo with a red circle and a black letter 'A' in the center, surrounded by red sound wave lines.
A logo with the word 'FINDEX' in black capital letters and a red progress bar underneath.
Logo of Haizea Americas featuring a colorful spiral globe and modern black text.
Logo for ONE TOUCH studio with playful blue text on a black background.
Logo with the text 'Alexandra’s Archive' on a black background.
Silhouette of a silhouette of a family with two children, standing on a bridge during sunset with orange sky and trees in the background.
Logo with orange lowercase letters spelling 'neds' on a black background
The word 'pizza' written in black outline font on a white background.
Black silhouette of a building with a dome and a cross on top, and a green asterisk symbol in front.
Black and white sign with the word 'TURO' inside a rectangle with an arrow pointing to the right.
Blue button with the word 'Plann' in black text.
Bond University logo featuring a shield with stars, waves, and an open book, alongside the university name in blue text.
The word 'slep' written in large light blue letters with the word 'skelp' embedded inside it, and an asterisk marking an exclamation point.
Black text reading "DIP" against a transparent background.
A logo with a large red warning symbol, featuring a black letter A inside, and the words 'Drug ALERT' written beside it.
Logo with the word 'FINDEX' in dark letters and a red loading bar underneath.
Colorful abstract logo with a globe and stylized swooping lines above the text 'Halsea Analytics'
Logo with the text 'One Touch Studio' in blue on a black background.
Black background with grey text that reads 'Alexandra's Archive'.
Silhouette of a person standing on a platform in front of a large cross, with a crowd of people below and a cloudy sky in the background.
Logo with the word 'neds' in orange lowercase letters on a black background.

A couple of words from the wise; about me, for you to enjoy.

“Charlotte has supported our team on a range of copywriting and editing projects, including proofreading detailed guides and a published book, consistently delivering work to a high standard. She has an outstanding eye for detail and regularly goes above and beyond to ensure work is accurate, polished and of the highest quality. She is reliable, professional and a pleasure to work with.”

Fiona Self
Content Manager,
Bond University

“Charlotte has been an invaluable part of our Linktree content writing team, and her ability to take dense technical content and make it engaging (without ever losing the brand's distinct voice) is a rare skill.She has her finger on the pulse of social trends and platform best practices, and she brings that knowledge proactively: whether she's pitching ideas unprompted or asking exactly the right questions to nail a brief before she starts. She's one of those writers who makes collaboration feel effortless.”

Lucinda Starr
Founder & Director,
Starr Studio

Black-and-white cartoon of a hand holding a pencil, writing on paper.
A woman sitting at a small table, holding a coffee mug and working on a pink laptop.

Website copywriting

SEO website copywriting services are my bread and butter… if the bread and butter had rainbow sprinkles on it, too. (Yes, that’s fairy bread. Go with it.) I work with a relentless variety of clients to bring their businesses to life online in a way that’s digestible, SEO-friendly, and most of all, exciting. You’re already doing the good work — I help that good work get seen.

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Copy days

Whether you need a fat stack of product descriptions or some brainstorming time to nail down your messaging, my creative copy days are the solution. Grab a whole nine to five (bless you, Dolly) with instant results and no distractions. You provide the brief and I’ll create top-notch copy that speaks to your brand’s mission, uniqueness, and vibes.

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Proofreading and editing

Oh, words. They’re fickle things, but nothing brings me more joy than whipping them into shape. Hire me as your Melbourne proofreader and editor, and I pinky-promise we’ll make (grammatically correct, typo-free) magic together. Your brain + my finesse = a match made in linguistic heaven.

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Let's work together

Let’s yap

No pressure, no obligation, and no persistent sales emails turning your inbox into the digital equivalent of a crowded club. Get in touch to chat about your business and what great copy could achieve.

Contact me