A woman sitting at a dark table, wearing a white sleeveless top, sunglasses on her head, a flower behind her ear, and a smartwatch on her wrist.
Light blue ring with white text reading "Charlotte Borland Content" repeated around the circumference.

THE GOOD STUFF, UP CLOSE

Copywriting portfolio

Charlotte Borland Content

Supposedly actions speak louder than words, and so do pictures — but I respectfully disagree. The right copy can be a master key for your brand, unlocking new opportunities like front-page search results, improved digital pipelines, and social media success.

Don’t let me do all the talking, though. See what I’ve whipped up for my clients, and what they have to say.

Typo

Anything-but-boring campaign copy for an Australian retail legend

Product descriptions

Product packaging copy

Social media copy

Email marketing

Digital wayfinding

In-store signage

Close-up of an artist's hand drawing a realistic eye with colored pencils and markers on paper, with various art supplies in the background.
A woman painting a mural on a large wooden panel outdoors, with a palette and brushes nearby, during the daytime.
A woman standing in front of a colorful painting of two figures, one with red hair and a blue dress and the other with glasses, surrounded by a rainbow, flowers, and animals.
A person creating street art or graffiti on a large mural of a woman's face, with the artist painting the lips.
A tote bag, headphone, green apple, glass of green smoothie, sneaker, and ear pod on a tan background promoting a stress-free study day.
A beige-colored page with a quote in orange text that says, "Manifesting abundance this week. Which is just another way to say I’m giving myself permission to shop." In the bottom left corner, there is the word "typo" in orange, and the number 29 in
An orange background with text in white that reads: "Today's plans: YAP with coworkers. Coffee with coworkers. Maybe I'll open an email, if there's time." The word "typo" appears in the bottom left corner.
Portrait of a Melbourne-based artist with dark wavy hair, mustache, earrings, wearing a dark shirt, in an indoor art studio with colorful graffiti-style artwork on the wall behind him.
A large pink heart-shaped gift box with a red ribbon and bow sits on snow in front of snow-covered mountains, with tiny people walking around.
Open planner with handwritten message "Your Days Your Way" on September 9th and colorful stickers, two pages for September 10th with doodles of a hot dog, strawberry, and small icons, against a peach-colored background.
A circular display with the words 'Nostalgia is calling' surrounded by ten icons of retro-style home decor and stationery items. The background shows a notepad, a pink object, and a green tray with a pink ball.
Cake decorated as a snowman wearing a Santa hat, holding an ice cream cone, against a blue sky background
Close-up of fabric patches with embroidered text advertising 25% off on everything at a store, with options to shop all, new, stationery, or bags.
Green backpack with small attached pouch, paired with a water bottle, books, and accessories, set against a brown background, showcasing a travel gear display.
A promotional ad for Typo desk accessories featuring a colorful workspace with a cup of coffee, notebooks, and various stationery items.
A woman with blonde hair in a ponytail, smiling, holding a colorful, hand-painted book titled 'This book belongs to...' in an art studio. The table in front of her has various art supplies including markers, paint tubes, and paintbrushes, with a cont
Colorful birthday candles and decorations on a table with bowls and a cake.
Pink mug filled with coffee on a green saucer, a pink flower-shaped tray, a clipboard with a to-do list, and other colorful stationery on a textured surface.
Pink metal clip shaped like a clipboard holding a notepad with handwritten text. The clip has the words "clip me" in orange.
A boxed set of office supplies including a Kaki-Keshi Eraser, a blue marker with a white body, and a tape dispenser with transparent casing on an orange background. The box says, 'Quality you can feel.'
A roll of tape with a purple line design, a small black puzzle piece shaped eraser, and a white marker with a black QR code pattern, all on orange background with the text 'In every line, stroke and page'.
A brown-ish orange background with white text that reads, "Made in Japan, now at Typo," and a small white logo that says "Typo" at the bottom.
Close-up of a graffiti-covered wall with drip paint effects and splatters in various colors.

Linktree

Long-form educational content made vibrant and fun

Detailed website FAQs

Longform SEO blogs

Social media content calendars

Digital product guides

Article headline about using social media for small business branding, with a photo of people holding and using a smartphone at a table, accompanied by a blue coffee mug.
Digital graphic promoting selling music and merchandise from an artist's Link in Bio, with visual icons of earnings, products, and digital items, on a purple background.
Screenshot of an article titled 'TikTok for Real Estate Agents: How to find your audience and win clients,' with a subheading about finding new clients, boosting listings, and building a personal brand using TikTok for real estate, dated March 17, 20
A diverse group of women and men posing against a bright green background, some with accessories like sunglasses and hats, in a collage style.
Promotional screen with purple text on a light green background about understanding and using an audience manager to grow a business, displaying a promotional image showing a profile with a headset, a subscription notification with 456 new subscriber
Cover of a digital article featuring a photo of a woman and a man, both with serious expressions, the man holding a camera, against a light green background.
An article discussing the importance of sharing links in bio for artists selling music and merchandise online.
Screenshot of a text-based article about digital marketing strategies for musicians, emphasizing the importance of single links in bio tools, centralized purchase platforms, and features like embedded videos and music links.
Book cover featuring a woman with glasses, a red beanie, and a blazer reading or working on a laptop, with text highlighting Roxy Couse and discussing her personal branding blue print.

Turo

Balancing wanderlust and ‘well, I better grab my wallet’

Location-driven SEO landing pages

Sales-based content meets creative copywriting

Black Mercedes-Benz car parked on the side of a road with a grassy park and scattered trees in the background, under a partly cloudy sky.
View of Melbourne's skyline with tall buildings, a bridge over the water, and a cloudy sky at sunset.
A black BMW parked in a parking lot with trees and a white fence in the background.
Aerial night view of the Gold Coast skyline with tall buildings, beach, and city lights.
Seattle skyline with the Space Needle and Mount Rainier in the background
A scenic landscape of a lake with a reflection of a forest and snow-capped mountain in the background, under a blue sky with some clouds.
A white sedan car parked on the street in front of a brick building with large glass windows.
City skyline of Tallahassee, FL, during sunset with tall buildings, a church with a steeple, and colorful sky.

One Touch Studio

A dreamy, aspirational website for a design powerhouse

Custom, SEO-focused website copywriting

Tone of voice development

Hang with the best

Want to join the Charlotte Borland Content club? It’s pretty cool, if I do say so myself. Contact me to discuss your brand’s story and see where the right words could take you.

Get in touch